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Implement
Quality Assurance Process for eBusiness Solutions 3763a
Teacher: Tony Whittingham
National Unit: ICAITAD149A
Unit/subject purpose:
This
unit defines the competency required to define and implement the
processes and procedures that need to be followed to ensure that there
is confidence that an ebusiness solution achieves quality performance
expectations. This does not supersede ISO9000 certification. |
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Lesson1
PLAN:
Introduction to Quality Assurance (QA)
|
OVERVIEW:
The term quality assurance,
when applied to an ebusiness, describes the process of working to
improve the processes that are used in producing and managing the
ebusiness and its components, infrastructure and content. When quality
assurance is well implemented, a ebusiness should see progressive
improvement in terms of both lessening rate of defects
and general increase in
site usability and performance. |
OBJECTIVES:
You will be
able to:
Identify and
describe a minimum of six benefits from ebusiness for a web design
company. |
ACTIVITIES:
Refer to class handouts on eBusiness Benefits
|
REFERENCES:
Quality assurance for websites
Example of an online quality assurance manual's procedures for an ebusiness.
http://www.altech.com.au/company/company_quality.asp
An
ebusiness getting started booklet (pdf)
http://www.siu.edu/~sbdc/ebizworkbook.pdf
An Australian guide to doing business online
When reading this article substitute 'ebusiness' for 'web
site'.
http://www.philosophe.com/qa/qa.html
|
DISCUSSION:
What advantages
and disadvantages result from implementing quality assurance for an
ebusiness's operations? |
Lesson2 return
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PLAN:
The Mission Statement
|
OVERVIEW:
Broadly speaking, the term “e-business” refers to using the Internet for
doing business. The term e-commerce has a narrower meaning than
e-business. It refers to using the Internet to order and pay for
products or services. So e-commerce is a sub-set of e-business. The
ebusiness’s focus on quality can be demonstrated in a mission statement
that articulates why the ebusiness exists and what it hopes to achieve
in the future. It articulates the ebusiness's essential purpose, its
values, and its commitment to quality. |
OBJECTIVES:
You will be
able to:
i) Describe four techniques for
defining quality.
ii) Write a
mission statement for your client defining its business, purpose
and emphasis on quality.
|
ACTIVITIES:
Refer to class handouts “Defining a Quality Focused eBusiness”
|
REFERENCES:
Different techniques for
defining quality
http://www.philosophe.com/qa/quality.html
How to write a mission statement
http://www.tgci.com/magazine/98fall/mission.asp
Developing an ebusiness mission statement
http://myphliputil.pearsoncmg.com/student/bp_turban_introec_1/MissStmt.html
Critical success factors are the key areas of activity in which
favourable results are necessary for an ebusiness to reach its goal.
http://www.e-bc.ca/_pdf/g_Critical_Success_Factors_For_eBusiness.pdf
What is important for an ebusiness website i.e. benchmarks, based
on research
http://www.usability.gov/pdfs/import.html
A strategic business planning template
http://www.planware.org/strategicplanner.htm#mission |
DISCUSSION:
What strategies
can be adopted to ensure the achievement of an ebusiness’s mission
statement? |
Lesson3
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PLAN: The Target Market |
OVERVIEW:
Market segmentation is one of the steps that
goes into defining specific target or niche markets. It is the process
of dividing a market into a distinct group of buyers that require
different services and products.
A key factor to success in today's market place is
finding subtle differences to give a website design ebusiness the
marketing edge. An eBusinesses that targets niche markets can promote
its products and services more effectively than a business aiming at all
markets. |
OBJECTIVES:
You will be
able to:
Identify a target/niche market for your client and complete a market segmentation for the
target/niche market using the headings:
Geographic segmentation:
based on regional variables such and location, access.
Demographic segmentation
based on variables such as age, gender,
Psychographic segmentation
based on variables such as attitudes, and lifestyle.
Behavioral segmentation
based on variables such as price sensitivity, and benefits sought. |
ACTIVITIES:
Refer to the class handouts "eBusiness Market Segmentation”
|
REFERENCES:
What is Market
Segmentation
http://www.dssresearch.com/toolkit/resource/papers/SR01.asp
The Market Analysis
http://myphliputil.pearsoncmg.com/student/bp_turban_introec_1/MktAna.html
This guide takes you through a step-by-step process
that helps you identify specific target markets within your industry and
provides you with the know-how to create customer profiles to better
channel your marketing efforts.
http://www.att.sbresources.com/SBR_template.cfm?docNumber=PL12_2000.htm |
DISCUSSION:
What methods can
be used to define the quality requirements of the target market? |
Lesson4
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PLAN:
Best
Practices and Benchmarking |
OVERVIEW:
A
best practice is the process of finding and using ideas and strategies
from outside your company and industry to improve performance in any
given area.
Benchmarking is the process of determining who is the very best,
who sets the standard, and what that standard is. Benchmarking is
usually part of a Quality Improvement initiative. |
OBJECTIVES:
You will be
able to:
Complete a benchmarking process to identify best practices and obtain
information to enable the establishment of standards for the achievement
of specified quality performance by your client. |
ACTIVITIES:
Refer to the class handouts “Benchmarking and Best Practices”
|
REFERENCES:
What is benchmarking?
http://management.about.com/cs/benchmarking/a/Benchmarking.htm
How to effectively borrow ideas, strategies and tactics:
http://sbinformation.about.com/cs/bestpractices/a/aa011903a.htm
Select the 'Best Practice Model and Tools for Business'
http://www.ecommerce.treasury.gov.au/
Process benchmarking
http://www.benchmarkingplus.com.au/process%20bmarking.htm
|
DISCUSSION:
How can knowledge
of competitors contribute to the quality of an ebusiness’s operations? |
Lesson5
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PLAN:
SWOT Analysis |
OVERVIEW:
SWOT
stands for Strengths, Weaknesses, Opportunities and Threats. It's a way
to analyse an ebusiness's operations. The goal is to identify all the major factors
that will affect the development of the client's quality management
system (QMS). Answers are defined for the questions:
1. What are the client's strengths?
2. What are the client's weaknesses?
3.
What opportunities exist for the client?
4.
What threats exist for the client?
Answers to these questions are used to develop strategies to ensure that
the client meets the quality expectations of customers. |
OBJECTIVES:
You will be
able to:
Complete a SWOT
analysis for your client's ebusiness. |
ACTIVITIES:
Refer to the class handouts “SWOT Analysis for Quality Performance”
|
REFERENCES:
To
help you do a SWOT analysis, use these sample questions as a guideline:
http://www.computerworld.com/news/1999/story/0,11280,42968,00.html
SWOT Analysis in web development. Select SWOT
from the menu:
http://www.sheridanc.on.ca/%7Enowell/webplans/
"Carrying out an analysis using the SWOT framework helps you to
focus your activities into areas where you are strong and where the
greatest opportunities lie."
http://www.mindtools.com/swot.html |
DISCUSSION:
What tools and
methods can be used to assist the completion of a SWOT analysis? |
Lesson6 return to menu
IMPLEMENT – The Voice of the Customer |
OVERVIEW:
Quality can be defined as meeting customer needs and providing superior
value. Meeting customer needs requires that those needs be understood.
The "voice of the customer" is the term to describe the stated and
unstated customer needs or requirements.
Kano,
a Japanese management consultant and researcher, defined three levels of
customer expectations for product and service quality that must be met
for businesses to succeed –
(1)
Expected (stated needs),(2) Normal (stated needs), and (3) Exciting
(unstated needs). |
OBJECTIVES:
You will be
able to:
Design a website survey, based on concepts from the
Kano model, to identify customer satisfaction for your client's
ebusiness website. |
ACTIVITIES:
Refer to the class handouts “Kano Defined Quality Standards”
|
REFERENCES:
Quality Websites: An Application of
the Kano Model to Website Design
http://aisel.isworld.org/Publications/AMCIS/1999/314.pdf
Once a business plan is established which defines the target market
and customers, the next step is to plan how to capture these customer's
needs.
http://www.npd-solutions.com/voc.html
Developed in the 80's by Professor Noriaki Kano, the model is based
on the concepts of customer quality and provides a simple ranking scheme
which distinguishes between essential and differentiating attributes.
http://www.betterproductdesign.net/tools/definition/kano.htm
There is a wide range of case studies at this site demonstrating
the role of the customer
http://www.ecommerce.vic.gov.au/
An article on classify customers into groups to improve analysis of
needs.
http://www.philosophe.com/audience/categorizing_users.html
Identifying web site requirements - note questions for the client
http://iat.ubalt.edu/courses/old/pbds756.185_Sp02/identifying_requirements.pdf
Use
this site and its templates to create the survey for your class
exercise.
(Register – free – and note the ‘web based companies’ survey samples)
http://www.zoomerang.com/Login/index.zgi
Guidelines for creating online surveys
http://www.perseus.com/surveytips/thw_sevensteps.html
|
DISCUSSION:
What are the
issues in implementing unstated customer requirements in website
development? |
Lesson7 return to menu
IMPLEMENT:
Process Mapping Website Development |
OVERVIEW:
Process maps are good for streamlining website development activities
and telling new designers, as well as customers, "how we develop quality
websites". They also can help in the effort to reduce cycle time, avoid
rework, eliminate some inspections or quality control steps, and prevent
errors. A process map (or flowchart) is literally a picture showing each
step in a process, and it can take many forms under different names.
Process maps probably are the most underutilised tool of quality
assurance.
Interactive process maps can be
developed that allow the user to click on a process symbol to obtain
information about procedures to be followed to ensure quality. |
OBJECTIVES:
You will be
able to:
Draw a process map to illustrate the steps in the
development of a quality website |
ACTIVITIES:
Refer to this lesson's work sheet and
draw
a process map for your client to illustrate the steps to be followed to
ensure the production of high quality websites. |
REFERENCES:
An excellent article on process
mapping at different levels
http://www.acig.com.au/library/process_mapping.PDF
Comprehensive article on process
mapping
http://www.lsbu.ac.uk/immage/Process_mapping/Process_mapping.htm
Explanation of process
mapping symbols
http://www.fpm.iastate.edu/worldclass/process_mapping.asp
U.K. website designer Martin Kay has taken
the Harry Beck map of the London Underground and turned it into a
template for process diagramming:
http://www.kaywebs.co.uk/process_maps.htm
Tube process mapping
article
http://www.kaywebs.co.uk/Process_mapping_by_tube.pdf
Example of 'tube'
process map for website development process
http://www.kaywebs.co.uk/progress.htm
Anther example of a 'tube'
process map
http://www.kaywebs.co.uk/mapexamples.htm#map
London underground tube railway
map
http://www.ucl.ac.uk/uro-neph/new-umap.gif
|
DISCUSSION:
Who should be involved in the development of a process map?
|
Lesson8
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IMPLEMENT – Development of a Quality Management System (QMS) |
OVERVIEW:
A QMS is
a system
of clearly defined organisational structures, processes,
responsibilities and resources used to assure quality.
The heart of an
ebusiness’s QMS is a Quality Manual containing detailed procedures
(user guides) that are written to explain in layman’s terms how to
execute processes involved in the company’s operations. Generally, the
procedures accompany other documentation, such as standards, guides and
other related material. |
OBJECTIVES:
You will be
able to:
Identify and document the
processes
associated with the maintenance of a ebusiness website and include this
documentation together with the documentation for the processes for
website development in a quality
assurance manual. |
ACTIVITIES:
Refer to the class handouts “Quality Management Systems”
|
REFERENCES:
Examples
of online quality assurance manuals:
http://www.altech.com.au/company/company_quality.asp
http://www.quality.co.uk/example/manual.htm#10
A flow chart tutorial
http://home.att.net/~dexter.a.hansen/flowchart/flowchart.htm
|
DISCUSSION:
What are the
issues associated with developing a QMS for an ebusiness? |
Lesson9
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IMPLEMENT: Performance
Objectives and the Action Plan |
OVERVIEW:
An objective
implies an explicit direction for the ebusiness to take and a specific quality of
work to be accomplished within a given period of time.
An
Action Plan is a list of tasks that you have to carry out to achieve
an objective. It focuses on the achievement of a single goal. Wherever
you want to achieve something, draw up an action plan. This allows you
to concentrate on the stages of that achievement, and monitor your
progress towards it. To draw up an Action Plan, simply list the tasks
that you need to carry out to achieve your goal. This is simple, but
still very useful! |
OBJECTIVES:
You will be
able to:
1. Given a project
brief write specific (SMART) objectives that articulate what is to be
achieved by the ebusiness
2. Develop an
action plan to define the tasks to achieve your ebusiness's goals. |
ACTIVITIES:
Refer the class handouts for ‘SMART Objectives’ and ‘Action Plans’ and complete the relevant exercises. |
REFERENCES:
Setting SMART Objectives pdf file
Requirements Gathering – the Crux of the Matter
Collecting data from users
Goal development for ebusiness
http://myphliputil.pearsoncmg.com/student/bp_turban_introec_1/BusGoals.html
How to write an action plan.
http://www.time-management-guide.com/plan.html
|
DISCUSSION:
What are the
benefits of SMART objectives?
What problems are
encountered when gathering information from clients? |
Lesson10
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IMPLEMENT: The Quality Management System (QMS) Feasibility Study |
OVERVIEW:
A feasibility report describes how practical (feasible) a
proposal (in this case a quality management system) is likely to be. Preferably, more than one option is offered, in
which case the report compares the various options and determines which
option is best.
A feasibility
report provides information that includes:
Viability: Will the
QMS
be viable?
Why? How do we know?
Technical Feasibility: Can the QMS be implemented? How easily? Does it require
technology/resources that are readily available? How do we know?
Desirability: Is there a demonstrated need or demand for the
QMS?
Affordability: What will the QMS cost to
implement? To maintain?
Comparisons: What options exist for a QMS?
Feasibility reports need not always make recommendations.
The report may only need to represent the various arguments and evidence
for/against the QMS proposed and the ideas for implementation. |
OBJECTIVES:
You will be
able to:
Write a
feasibility report for your client's proposed QMS. |
ACTIVITIES:
Refer to the class handouts “Writing a Feasibility Report”
|
REFERENCES:
An excellent online hyperlink
handbook on technical writing-this chapter focuses on feasibility
reports.
https://mit.imoat.net/handbook/feasibil.htm
Getting the most out of your
feasibility study
http://www.ag.state.co.us/mkt/brochures/feasibilitybrochure.html
Writing
feasibility reports
http://www.io.com/~hcexres/tcm1603/acchtml/feas.html
Components of a
design and feasibility report
http://kielikeskus.tkk.fi/itseopiskelu/kiecafe/en/dp/feasibil.html
How To Write a Winning Proposal
http://www.creativepublic.com/write_winning_proposal.php
The
Operations Section
http://myphliputil.pearsoncmg.com/student/bp_turban_introec_1/Operatns.html
|
DISCUSSION:
What are the
opportunities and threats from ‘doing business’ online? |
Lesson11
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Lesson12
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CONTROL:
Control of Documents Procedure |
OVERVIEW:
This procedure is about control
of documentation which includes documents from both internal sources,
such as drawings, procedures, instructions, acceptance criteria and
other reference materials, and external sources, such as statutory
regulations, standards, codes and specifications. The term ‘document’ is
used to cover both the information contained in the document as well as
the various forms that documents might take, such as written documents,
computer hard disks, diskettes or CD-ROM, video, audio tapes or graphic
posters. The simplest way to control documents is to make them available
on the computer network, preferably with no paper copies anywhere.
|
OBJECTIVES:
You will be
able to:
Write a procedure for the
Control of
Documents for the client's company |
ACTIVITIES:
Refer to the class handouts “Quality Assurance Manual”
|
REFERENCES:
|
DISCUSSION:
|
Lesson13
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CONTROL:
Control of Records and Internal Audit Procedures |
OVERVIEW:
1. Control of Records. A documented procedure should
be established to identify the processes used to identify, store,
protect, retrieve, retain (for how long) and dispose of records. You
should decide what records are required in relation to your ebusiness.
You should identify how long each type of record needs to be kept, where
it will be found and how it is to be disposed of. Backup of records
stored electronically is also part of record management.
2. Internal Audit. This procedure describes the
steps for gathering the information to determine whether the quality
management system is effectively implemented and maintained. The
information may be obtained by:
* observing processes being carried
out;
* talking to the people carrying out
the processes; and
* looking at records.
Internal audits can
confirm that the quality
management system is effective. |
OBJECTIVES:
You will be
able to:
Write procedures for the
Control of Records
and carrying out an Internal Audit for the client's company |
ACTIVITIES:
Refer to the class handouts “”
|
REFERENCES:
|
DISCUSSION:
|
Lesson14
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CONTROL:
Control of Non-conforming Product Procedure |
OVERVIEW:
In the course of the ebusiness
operations, problems will occur. You will need to decide what to do
about them. This procedure will document the steps you follow to
identify product and/or service problems (nonconformity),
deciding what to do about them and, where possible, keeping these
problems separate from acceptable product and/or service. You also need
to keep records as you deal with them that show what happened along the
way and any decisions made. Everybody affected by the problems needs to
be kept informed of what happened. Customer complaints are the most
common external indications, which will enable you to target where
attention is needed. |
OBJECTIVES:
You will be
able to:
Write a procedure for the
Control of
Non-conforming products for the client's company. |
ACTIVITIES:
Refer to the class handouts “”
|
REFERENCES:
|
DISCUSSION:
|
\
Lesson15
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CONTROL:
Preventative Action Procedure |
OVERVIEW:
Preventive action starts with
considering and analysing the data from all the incidences of
nonconformities, all the customer complaints, all the problems with
suppliers as well as any other sources of problems to find out if any
trends are occurring. Where this analysis shows that the potential for
problems exists, preventive action then involves putting in place the
necessary steps to eliminate these potential causes. This procedure will
describe these steps.
|
OBJECTIVES:
You will be
able to:
Write a procedure for to implement preventative
actions for the client's company. |
ACTIVITIES:
Refer to the class handouts “”
|
REFERENCES:
|
DISCUSSION:
|
Lesson16 return to menu
CONTROL:
Corrective Action Procedure |
OVERVIEW:
Corrective action is concerned
with finding out why the nonconformity occurred and making sure that the
problem does not occur again. This procedure will describe the steps
for:
a) reviewing nonconformities
(including customer complaints),
b) determining the causes of
nonconformities,
c) evaluating the need for action to
ensure that nonconformities do not recur,
d) determining and implementing action
needed,
e) records of the results of action
taken , and
f) reviewing corrective action taken. |
OBJECTIVES:
You will be
able to:
Write a corrective actions procedure
for the client's company |
ACTIVITIES:
Refer to the class handouts “”
|
REFERENCES:
|
DISCUSSION:
|
Lesson17
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IMPROVE:
Continuous Improvement |
OVERVIEW:
Continuous improvement is a term used to
describe the incremental improvements that take place over time as the
results of corrective actions are fed back into the Quality System.
Continuous improvement strives to reduce the recurrence of repetitive
quality problems. From time to time you should review and analyse
results of tests to identify areas of improvements. The review may be
based on the results from all processes, or the results from one focused
area. |
OBJECTIVES:
You will be
able to:
Write a procedure for an Internal Audit of the QMS
for the client's company |
ACTIVITIES:
Refer to the class handouts “”
|
REFERENCES:
http://toolbox.ait.org/toolbox/iqa_respak/tocmenu/files/respak_index.htm
|
DISCUSSION:
|
Lesson18
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IMPROVE: Customer
Satisfaction |
OVERVIEW:
Forms are often used to request comments
from customers about an ebusiness's website, submit an application, or
place an order. They might also be used for an online quiz. A form is a
web page that contains form fields, which are used to collect
information from users. Form fields allow users to enter information in
the form fields, generally by entering text in text boxes, selecting
checkboxes and radio buttons, or selecting an option from a menu of
choices. |
OBJECTIVES:
You will be
able to:
Design and develop a website form to gather
comments from customers on the performance standards of an ebusiness. |
ACTIVITIES:
Refer to the class handouts “Customer Feedback Form”
|
REFERENCES:
Online tutorial
http://www.toolpack.com/d/customer-surveys.html
example
of website feedback form
http://www.misco.co.uk/content/forms/feedback.aspx
Online tutorial
http://www.uwec.edu/help/Fpage03/for-create.htm
substitute web design
for web host
http://www.businessknowhow.com/marketing/hapcust.htm
FrontPage form tips for
email returns
http://www.hostinglogin.com/help/fpforms.asp
|
DISCUSSION:
What are the
issues
in analysing applying the results of
customer feedback? |
Class presentation of the client's Quality
Assurance Manual |
Assessment
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Grade Code: 72
* This is a Category D assessment.
* Student Records requires a Class Mark only.
* The Class Mark is locally set and locally marked.
* Results are reported as DISTINCTION, CREDIT, PASS, FAIL.
GRADE CLASS MARK (%)
DISTINCTION >= 83
CREDIT >= 70
PASS >= 50
All other cases FAIL
Assessment Events:
In addition to an overall pass in the module, students must pass
each assessment
event where there is a "yes" in the "must pass" column.
Number |
Name |
Outcomes/Timing |
Weighting |
Must Pass |
1 |
Project |
1 - 4 |
100% |
Yes |
Assessment
Events' Comments:
The aim of this assessment project
is to enable you demonstrate your ability to
apply the learning outcomes for this module. The project's parts are:
i) Develop
a portfolio containing the outcomes from the processes for planning and
implementing a quality management system for a hypothetical ebusiness
client.
ii) Develop
a
quality manual
for a hypothetical client's ebusiness to assist the
control and improvement of quality products and services.
Your project assessment may consist of several parts such as:
· Practical work
· Assignments
· Observations
· Tests
|
Subject Details return to menu
Learning Outcome 1
On
completion the learners should be able to plan quality.
ASSESSMENT CRITERIA:
1.1 Quality performance expectations are enumerated as a set of
measurable benchmarks and agreed by the business.
1.2 Standards and guidelines for achieving each benchmark are developed
and documented.
1.3 Key quality responsibilities for meeting the standards and
guidelines are allocated.
1.4 Quality achievement mechanisms to be adopted are communicated to
appropriate stakeholders.
1.5 All of the above is documented into a single project wide quality
plan.
Learning Outcome 2
On
completion, the learner should be able to implement quality.
ASSESSMENT CRITERIA:
2.1 The plan is disseminated and feedback on the appropriateness of the
measures and the understanding of key role players is obtained.
2.2 Corrective action that can be taken immediately and at the lowest
level are developed, documented and disseminated.
2.3 Ensure that allocation of key quality tasks and functions has been
effectively conducted.
2.4 A quality reporting and monitoring regime is established which
clearly articulates what quality measures are to be monitored and
reported.
2.5 Skills of the staff are checked and documented to ensure that they
are able to meet the quality standards required.
Learning Outcome 3
On
completion, the learner should be able to control quality.
ASSESSMENT CRITERIA:
3.1 Implement quality performance guidelines, procedures and processes
as per the quality plan.
3.2 Stakeholder feedback is obtained, including customer satisfaction.
3.3 Quality performance is monitored and reported as per the quality
plan.
3.4 Immediate corrective action is taken where possible.
3.5 When immediate corrective action cannot take place, or problems
occur frequently, corrective action is initiated to improve quality.
Learning Outcome 4
On
completion, the learner should be able to improve quality.
ASSESSMENT CRITERIA:
4.1 Quality performance results are collected, analysed and measured
against benchmarks to determine quality standard.
4.2 Frequency of quality shortfalls are determined in order to identify
whether defects are isolated incidents or require a wider analysis to
determine corrective action.
4.3 Corrective measures to be taken are determined and responsibility
for taking the action is assigned where appropriate.
4.4 Corrective action solutions are implemented and performance is
measured.
4.5 Benchmark standards are reviewed and adjusted periodically in order
to improve quality performance.
4.6 Quality performance results are documented and disseminated as
appropriate. |
.. |