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Technorati is a real-time search engine that keeps track of what is going on in the blogosphere — the world of weblogs. Technorati displays what's important in the blogosphere. Technorati tracks over thirteen million weblogs, up from 100,000 two years ago. The Pew Internet study estimates that about 11%, or about 50 million, of Internet users are regular blog readers. A new weblog is created every 7.4 seconds, which means there are about 12,000 new blogs a day. Bloggers — people who write weblogs — update their weblogs regularly; there are about 275,000 posts daily, or about 10,800 blog updates an hour.